SWARM S1 Launch campaign

WHO’S YOUR FAVORITE ARTIST?

Studio: Amazon MGM Studios
Role: Marketing Strategist, Creative Director

When Donald Glover says he wants to make a series about a crazed celebrity fangirl who becomes a serial killer on her quest to meet her Beyonce-like idol, of course I salivating at the chance to work on the project. I crafted our marketing campaign from strategic brief to launch day and developed a creative advertising campaign that was trending on Twitter, became the #1 series on Prime Video, and helped penetrated culture in an extraordinary way. We also launched an original EP created by Childish Gambino for the series in partnership with RCA Records and Amazon Music.